Subscription Renewal

Posted 2/11/2018 11:55 AM
#127479
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Val Member

Date Joined Feb 2018
Total Posts: 1
I have received advice of my auto renewal for a 2 year subscription for 5 users of £111.95.

This seems very high and when I checked on Amazon there are various options available ranging from £12.75 to £17.75.

Why would I renew for £111.95?

Prices
Posted 2/14/2018 9:52 AM
#127482
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Andreea-Luciana Ostache Advanced member

Date Joined Nov 2016
Total Posts: 734
Hello and welcome to our forum!

At BullGuard, we sell our products directly to customers through our online shop. We also partner up with online and offline (retail) shops, who receive BullGuard products to sell on to their customers. We have a recommended price which reflects the value of the product, and this is the price we sell it for through our web shop.

We cannot control what price our partners resell our products at, we can only recommend a price. We also cannot offer our products at a lower price than they are worth, which is the price we recommend to our partners. If our partners are in a position to sell our products at a discounted rate and make their money on other items on their shelves, that is beyond our control.

If we were to match the lowest price at any given time we would have to change the pricing continuously, probably leaving some customers feeling cheated because the price they bought at yesterday had suddenly been lowered. In addition, it would complicate matters for our partners. We would also not be able to cover our production costs and would end up going out of business.

We encourage our users to renew their subscription using the best offer that they can find, online or offline, from us or from our partners. You will receive the same service and support from us, regardless of the offer you found.
Andreea-Luciana Ostache
Support Team Leader
support@bullguard.com
www.bullguard.com

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